Jack & Lily Shoes
Baby toes. Delightfully small and squishy. Just try and subdue coos and aww when you see them peeking out of a hip baby carrier or eco-conscious stroller, I dare you.
Did you know that a baby’s foot consists mainly of cartilage, unlike an adults foot which is composed of up to twenty-six bones?! For this reason, it is important to let babies ‘feel’ the ground, to let their feet bend, flex, twist and their toes to grip it (like you do in yoga). By allowing the new feet to do this it helps to build the correct muscles that facilitate the human vessel to stand, absorbing the changes in different surfaces so that the body is able to receive the feedback it needs to be stable on their feet to stand, balance and eventually walk and run.
However, little feet always seem so delicate and soft (those squishy pads), the last thing you want is for them to get scraped or worse, cut! Parents, for the most, like to protect their littles ones feet as much as they can, for as long as they can. Not forgetting to mention, outfit coordination!
This is where Jack&Lily come into play. Based out of Vancouver, Brenda Buell mother of two started the company in her own home! Having a background in fashion and retail, she was never able to find shoes that were stylish and of quality. Brenda knew how to sew and found a leather manufacturer from whom she was able to get ‘short ends’ from, and viola the shoes were born! After pitching her products to small and local businesses, Brenda surprised herself as her shoes flew off the shelves.